Project Overview:
Wishub is a social commerce platform that helps people on a budget find the best pre-owned deals from real people around them. It's a community-driven alternative to traditional marketplaces, where affordability, trust, and social connection take center stage. The platform connects buyers and sellers, making it easier to shop affordably and effortlessly in a way that feels both personal and dynamic.
My Role:
Logo Design
Full Brand Identity
Visual Direction
Color & Typography System
Social & App Mockups
The Challenge:
Wishub needed to stand out in a space often filled with cluttered, overly commercial designs. The goal was to create a visual identity that feels clean, youthful, and social — something that resonates with everyday people, not just polished brands. The identity had to balance affordability with trust, and functionality with a human, friendly tone.
The Solution:
I developed a visual identity built around the idea of effortless connection and budget-friendly discovery. The logo is clean and fluid — optimized for digital and mobile use — while the color system uses white, light blue, yellow, and orange to evoke trust, warmth, and affordability.
Visual keywords like Bold, Connected, Seamless, and Friendly guided the identity. The result is a brand that feels modern, clear, and full of personality, whether it’s on a phone screen, a social post, or a seller’s shopping bag.
Results:
Wishub now has a bold, minimal, and scalable identity that works across social, mobile, and real-world contexts. It communicates the brand’s promise: helping people find what they need at a price they can afford — and doing it through people just like them.
