Project Overview
Fajutek is an online academy dedicated to helping aspiring tech talents transition into the tech industry. They offer accessible, beginner-friendly learning resources and recently launched an AI assistant to support their community. The brand needed a strong social media presence that could communicate their educational offerings, drive awareness, and build trust with their growing audience.
My Role
Social media post design
Visual direction
Typography and layout
Design strategy for education and engagement
The Challenge
To design consistent, informative, and visually engaging graphics that simplify technical topics for beginners, promote Fajutek’s offerings (like the AI assistant), and strengthen the academy’s digital footprint — all while staying true to the brand’s tone of accessibility and tech-forward thinking.
The Solution
I developed a clean, informative visual style focused on clarity, simplicity, and scroll-stopping layouts. The designs included educational carousels like “Tech Term of the Month,” promotional visuals, and announcement posts — all created to resonate with entry-level learners and maintain a consistent brand identity across posts.
Results
The new design approach gave Fajutek a cohesive visual voice that improved content engagement and made the brand feel more trustworthy and professional. It also helped reinforce Fajutek’s positioning as a go-to platform for tech newcomers seeking guidance and growth.
