Project Overview:
Find My Taste is a digital marketplace built to simplify local retail shopping. From food and pharmacy to beauty and lifestyle products, the platform connects users to nearby vendors, with a focus on convenience, affordability, and trust. I was brought on to craft a logo and visual identity system that reflects the brand’s diversity, modern feel, and community-driven purpose.
My Role:
Logo Design
Visual Identity System
Color & Typography Direction
Presentation Mockups
The Challenge:
The brand needed an identity that could adapt across a wide range of product categories, appeal to a youthful but quality-conscious audience, and communicate ease without feeling overly corporate. It also had to feel trustworthy and local — all while remaining scalable for future growth.
The Solution:
I developed a bold yet flexible identity system anchored on a clean, modern logo mark. The color palette blends energetic tones with accessibility-focused contrast, while the type system is friendly and legible across digital and print. Each visual element was chosen to feel human, local, and easy to connect with — supporting the brand’s "Explore, Order, Enjoy" value proposition.
Results:
The new identity gave Find My Taste a confident and consistent look across its digital platforms and vendor-facing materials. It now stands out in the market as a vibrant, reliable one-stop solution for everyday essentials and community-based shopping.
